Initial Situation:With its huge portfolio range of technologies and materials Schüco is the European number 1 in the realization of building exterior shells. Schüco is also broadly represented within the global market in over 70 countries where it offers its service provisions world-wide. 4,600 employees and over 12,000 partner enterprises are internationally active for the enterprise.
Many technical developments of Schüco are regarded as trend-setting in the construction and building industry: They have been able to successfully integrate essential future topics such as, „saving energy“ and „gaining energy“ into attractive solutions for automation, security and design. The presence at the important national and international architecture trade fairs, for example, BAU 2007, is therefore, consequently indispensable for Schüco.
This is because a meaningful trade fair appearance is one of the main instruments for new customer acquisition as well as attracting interested parties and multipliers. To be able to reduce this high number of trade fair appearances to a minimum which is also accompanied by a high level of time and effort, it is necessary to adopt a dynamic trade fair concept which provides the possibility of a flexible and simple exchange of content. Moreover, in the new presentation concept the multi-media ascertainment of data, facts and secondary information takes a more important role. This can be explained in that certain functions of the exhibits, for example, the concept of the decentralized façade ventilation, can only be represented clearly and in a generally intelligible way through the use of different media.
With the inclusion of all these prerequisites, five independent flash based applications have been created for five special façade exhibits including the façade „Energy squared“ which saves and gains energy simultaneously. These innovative applications will for the very first time be presented to the trade fair public at the BAU 2007.