Solution:The campaign “Da Capo” for the 911 Turbo Cabriolet is the sequel of the „Opus 911“ campaign for the 911 Turbo Coupé – an „encore“ to the masterpiece 911 Turbo.
The 911 Turbo Cabriolet does unite the best from all worlds. Through the openness of the vehicle, the boundaries between the surroundings, vehicle and driver disappear – an overall work of art is created. This corresponds to the innovative, interactive navigation of the Web Special, where the user can change the environment, the landscape, the background as well as the vehicle’s movements and is able to display video spots and information about the car simply by click and drag. Each time, different and original works of art emerge from the combination of the different worlds, represented by pictures, videos and flash animations.