Solution:A microsite that contains two elements: „Porsche DNA“ and „DNA Test“. The first element, „Porsche DNA,“ presents the Porsche model history and shows how every new Porsche contains the „genes of its ancestor.“
The second element „DNA Test“ is a sales tool for various Porsche models. An interactive questionnaire helps the viewer determine which „Porsche genes“ best match his or her driving preferences. The results show a ranked listing of five Porsche models that most closely match the viewer’s driving preferences. Finally, the viewer can download detailed descriptions and specifications of the vehicles in printable PDF file format and contact a Porsche dealer.